Our Team

Meet the team behind Block Aero platform.

Todd Siena

Founder & CEO

Todd has 16 years of experience executing projects in commercial aerospace manufacturing, MRO, aftermarket and aviation finance. He has been named as one of the Aviation Week Top 40 Under 40 Executives. Todd formed Block Aero in 2017 with a mission to bring enhanced efficiency, safety, security and trust across the aviation industry through improved digitalization.

Adam Siena

Co-Founder & CTO

Adam has built software for most of his adult life and has over 15 years experience as a full-stack developer. He has spent his career developing enterprise-grade solutions for the healthcare and manufacturing sectors. Adam was quick to see the potential of distributed ledger technology, joining Todd in 2017 to found Block Aero.

Lucas Pinoli

Co-Founder & Finance Director

Lucas spent over 5 years in mainland China in business development and fundraising roles, working for both hedge funds and investment firms. He worked with HNWIs across Asia and institutional investors such as Ivy League endowments, pension funds and sovereign wealth funds.

Carlos Ribeiro

Chief Product Officer

Carlos has spent his career building software products from scratch for a variety of industries including fintech, insurtech, retail, hospitality and healthcare. He has extensive experience in product strategy, management, and design, and excels at fostering cross-functional collaboration to build successful products.


Som Puangladda

Chief Marketing Officer

Som has spent more than 20 years working in sales and marketing for leading Silicon Valley tech companies. Today she is an award-winning global marketer, supporting Block Aero with its enterprise sales campaigns. Her expertise spans across B2B SaaS, web3, adtech and novel AI solutions.

Brent Webb

Advisor

Brent has held leadership roles for a number of aviation aftermarket businesses, with experience working for parts distributors, aircraft teardown companies and industry associations. Brent brings decades of practical experience delivering digital transformation projects and supports Block Aero implementing process automation features across its workflow management tools.


Cpt. John Owens

Advisor

Captain John Owens has over 30 years of leadership experience in the aviation industry. John played a vital role in the largest airline merger in history between American Airlines and US Airways.


Lasse Pettersen

Advisor

Lasse is an investor and advisor to several global early stage technology startups. He has over 13 years experience developing and growing startups, with a focus on business development, finance and digital marketing.

 

 

Tiwa York

Advisor

Tiwa is an active angel investor and entrepreneur. He founded and helmed Kaidee, Thailand’s largest C2C marketplace, which was acquired by Dubai’s EMPG in 2020. He currently serves as advisor and board member for several technology companies in South East Asia.

 

 

Todd Siena

Founder & CEO

Todd has 16 years of experience executing projects in commercial aerospace manufacturing, MRO, aftermarket and aviation finance. He has been named as one of the Aviation Week Top 40 Under 40 Executives. Todd formed Block Aero in 2017 with a mission to bring enhanced efficiency, safety, security and trust across the aviation industry through improved digitalization.

Adam Siena

Co-Founder & CTO

Adam has built software for most of his adult life and has over 15 years experience as a full-stack developer. He has spent his career developing enterprise-grade solutions for the healthcare and manufacturing sectors. Adam was quick to see the potential of distributed ledger technology, joining Todd in 2017 to found Block Aero.

Lucas Pinoli

Co-Founder & Finance Director

Lucas spent over 5 years in mainland China in business development and fundraising roles, working for both hedge funds and investment firms. He worked with HNWIs across Asia and institutional investors such as Ivy League endowments, pension funds and sovereign wealth funds.

Carlos Ribeiro

Chief Product Officer

Carlos has spent his career building software products from scratch for a variety of industries including fintech, insurtech, retail, hospitality and healthcare. He has extensive experience in product strategy, management, and design, and excels at fostering cross-functional collaboration to build successful products.

Som Puangladda

Chief Marketing Officer

Som has spent more than 20 years working in sales and marketing for leading Silicon Valley tech companies. Today she is an award-winning global marketer, supporting Block Aero with its enterprise sales campaigns. Her expertise spans across B2B SaaS, web3, adtech and novel AI solutions.


Brett Webb

Advisor

Brent has held leadership roles for a number of aviation aftermarket businesses, with experience working for parts distributors, aircraft teardown companies and industry associations. Brent brings decades of practical experience delivering digital transformation projects and supports Block Aero implementing process automation features across its workflow management tools.

Cpt. John Owens

Advisor

Captain John Owens has over 30 years of leadership experience in the aviation industry. John played a vital role in the largest airline merger in history between American Airlines and US Airways.

Lasse Pettersen

Advisor

Lasse is an investor and advisor to several global early stage technology startups. This came after entrepreneurial journeys as a founder/partner in various technology ventures. He has 13+ years of developing and growing startups, where his focus has been on business development, finance and digital marketing. Lasse has a Masters degree in applied finance and his personal “why” is to enjoy the intellectual challenge of growing new businesses while helping people grow with them.

 

Tiwa York

Advisor

Tiwa is an active angel investor and tech entrepreneur. He founded and helmed Kaidee, Thailand’s largest C2C marketplace, which was acquired by Dubai’s EMPG in 2020. He currently serves as an advisor and board member for several technology companies in South East Asia. He started his career working for an electronic medical records company in the United States.


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